Wenchang chicken, named after the place name of Wenchang, is a high-quality chicken breed in Hainan with a history of more than 400 years. Due to its excellent variety and unique breeding methods, combined with local culture and customs, it ranks first among the "Four Famous Dishes in Hainan".
Wenchang chicken is famous at home and abroad for its crispy skin, tender meat and crisp bone. As early as many years ago, the "Hainan chicken rice" with Wenchang chicken as its food was popular in Southeast Asia. Today, "coconut chicken soup", mainly made of Hainan coconut and Wenchang chicken, is popular in Guangdong, Jiangsu and Zhejiang provinces.
Fancy Chicken
White Cut Chicken
White cut is the most authentic cooking method of the famous Wenchang chicken! Authentic White cut chicken can best taste the original taste of chicken, and also can taste the differences of Wenchang chicken. Cooked meat and undercooked bones, meat without blood and bones with blood, stunning in taste, rich in oil but not greasy at all, can be eaten once and won't forget!
Coconut Chicken
Fresh coconut meat paired with freshly opened coconut juice. Without any additives, it can be said to be absolutely green and healthy! Coconut juice blends with chicken, and high temperatures force out excess fat from the chicken. The sweetness of coconut juice immerses every cell of the chicken, creating a unique coconut juice fragrance. Coupled with tender and refreshing coconut meat and fresh and delicious chicken, this dish is infused with special seasonings such as garlic puree, lime, scallions, and Hainan chili sauce. The chicken is infused with coconut fragrance, making it refreshing and delightful!
Salt Baked Chicken
Salt Baked Chicken is a traditional Hakka dish. Wenchang Salt Baked Chicken is slightly different from other places. It is usually stuffed with Tonic Diet, such as medlar, red dates, dangshen, and angelica, into the belly of the chicken. When baked, the skin is soft and glutinous, and the meat is extremely smooth and tender. The salt is suitable. The salty chicken flavor also has a strong medicinal flavor.
Branding
In 2004, Wenchang chicken won the national honor of "geographical indication registration"; In 2009, Wenchang chicken was registered as a national geographical indication certification trademark and included in the third batch of intangible cultural heritage protection list of Hainan Province. These honors and achievements have laid a solid foundation for the brand construction of Wenchang chicken.
As one of the first 17 agricultural industrial chains launched in Hainan, Wenchang chicken has initially formed an industrial chain integrating seedling cultivation, broiler breeding, food processing, catering services and marketing. From 2021 to 2023, the central finance will provide funds every year to support Hainan to accelerate the construction of Wenchang chicken advantageous characteristic industrial cluster.
In order to thoroughly implement the rural revitalization strategy, accelerate the implementation of the protection project of geographical indication agricultural products, and promote the management of the authorized use of Wenchang chicken geographical indication certification, on April 26, the first batch of Wenchang chicken geographical indication certification trademark authorization ceremony was held in Wenchang City, which awarded licenses to Wenchang Longquan Wenchang chicken Industrial Co., Ltd., Hainan Chuanwei Wenchang chicken Industrial Co., Ltd. and other authorized enterprises.
List of market entities to be authorized to use Wenchang chicken geographical indication certification trademark
(First batch in 2023)
Wenchang Longquan Wenchang chicken Industrial Co., Ltd
Hainan Chuanwei Wenchang chicken Industry Co., Ltd
Hainan Yexiang Youpin Industrial Co., Ltd
Hainan Youlida Agricultural Development Co., Ltd
Hainan Yonghong Wenchang chicken Co., Ltd
Hainan Xinquan Wenchang chicken Co., Ltd
Wenchang Chaoji Wenchang chicken Chicken Breeding Cooperative
Source: Announcement on the Proposed Authorized Use of Wenchang chicken Geographical Indication Certification Trademark
Industrial development
The popularity of the pre-made food market has played a supportive role in promoting agricultural products towards food, while also promoting the transformation and upgrading of related industries, providing new impetus for the high-quality development of agriculture in Wenchang. Now, as long as you search Wenchang chicken online, in addition to the whole authentic Wenchang chicken with vacuum packaging, there are also convenient sets of coconut chicken making bags. With the rapid development of the supply chain, it has truly achieved "healthy food, convenient home".
In 2022, Hailan Kitchen will sell about 1.5 million copies of Wenchang chicken prefabricated dishes, with an annual sales volume of 120 million yuan. It will become the sales champion in the list of prefabricated menu products on various e-commerce platforms.
The first Hainan International Tropical Food Supply Chain Expo in 2023 will be held in Haikou, Hainan from October 12th to 15th. As the world's first window of global good food trade focusing on tropical food supply chain and the first exhibition platform of the world's first exhibition, Sea Food Club will help relevant enterprises in the province to go abroad, use the policy support of going out and introducing, improve the brand value of Wenchang chicken, expand the scale of the industry, and improve the upstream and downstream development of the industrial chain.